When Sally Page’s daughter Alex completed the Ten Tors Challenge (Dartmoor …mud …35km …more mud) her sister Libby took one look at her and said: “I would never do the Ten Tors Challenge, but I would do the Ten Stores Challenge!”
Sally decided to take this seed of an idea and turn it in to a reality, for all those ‘athletes’ like herself and Libby who could never run a marathon or complete a triathlon, but who wanted do some good for a cause they believed in.
Working with international charity, Hope & Homes for Children, Sally brought the first Ten Stores Challenge to the streets of London on June 1st 2014; International Children’s Day. 200 women took part in the 10km walk, visiting 10 iconic London stores. And to date this has raised over £75,000 for the charity, which provides loving families for children who are growing up in orphanages.
Claudia Winkleman was at Fortnum and Mason to greet walkers and chef, Angela Hartnett, created a Champagne breakfast to fuel the ‘athletes’ for the road ahead. 10km later, the walkers finished with a flourish at Selfridges. At each store on the route there were exclusive treats for the walkers. Stores included; Anya Hindmarch, Liberty, Heal’s, Farrow & Ball, Annoushka, Miller Harris, Kurt Geiger and The London College of Fashion, who created a fabulous pop-up shop.